Pipedrive CRM Connector

Sends Gravity Forms submissions to Pipedrive as people, organisations, deals, notes and activities, and records what happened against every entry.

€55 per site, per year (ex VAT)

Available

Version 1.1.0 · one WordPress installation

This plugin is available. It is configured in wp-admin, so you can set it up yourself, and if you would rather not, we will do it with you against your own pipeline, stage and field map. Write to [email protected]. Setting it up is covered step by step in the set-up guide.

What it does

Add a Pipedrive feed to a form and say what a submission should become. The plugin looks the person up by email address and creates them if they are new, then creates whatever else the feed asks for: an organisation, a Deal in a chosen pipeline and stage, the submission attached as a Note, and a follow-up Activity. A form that is not an opportunity can be set to create the person and the note alone, with no Deal.

Your pipelines, stages, users, activity types and your own custom fields are read from your account, so the settings screens offer the choices your team already works with. Values are matched to the field they are going into: a date field is given a date, a field with a fixed set of options is given the option rather than its label, and a single-line field that would overrun Pipedrive's 255-character limit is shortened on a separator with the whole value kept in the note.

Every submission is recorded against its Gravity Forms entry — what was created, with links into Pipedrive, or what went wrong and what Pipedrive said about it — and the entry screen has a button to send it again once a problem is fixed. Each feed has a condition, so a feed can be limited to the submissions that ticked a consent box. This plugin connects to Pipedrive and nothing else.

What the licence covers

  • Updates to the plugin for as long as the licence is current, in Dashboard → Updates like any other plugin — or installed for you as part of your regular update run if we look after your site.
  • Compatibility work as WordPress, PHP, Gravity Forms and the Pipedrive API change.
  • Support by email from the people who wrote it.

What it does not do

  • There is no retry queue. If a send fails, the Gravity Forms entry and your existing form notification remain the record of the submission, the failure is written to the log and to the entry, and the entry screen has a button to send it again.
  • It sends one way only. It does not read from your CRM, and records created there are not kept in step with later edits on either side.
  • It does not create leads in the Leads Inbox, and it does not send products or files. A submission becomes a person, an organisation, a deal, a note and an activity.
  • It is Pipedrive only. It does not send to any other CRM or mailing list, and there is no setting that would make it.

Requirements

WordPress
6.5 or later
PHP
8.1 or later
Gravity Forms
2.7 or later
Pipedrive
An account, your company domain, and an API token for a user who can create people and deals

Version and changelog

1.1.0 20 October 2026

  • New versions now appear in Dashboard → Updates like any other plugin. Enter the licence key from your account once, with the Licence link under the plugin’s name on the Plugins screen. Without a current key the plugin works exactly as before; the update is listed but cannot be downloaded.
  • The entry note about fields Pipedrive no longer has no longer shows ' where an apostrophe was meant, and names a field it can no longer find by the first eight characters of its key rather than all forty.

1.0.4 19 October 2026

  • A newsletter or marketing tick-box left empty no longer marks the person as subscribed. When the consent field was a Gravity Forms Consent field, an unticked box was read as “Not Checked” — which is not empty, so it counted as a yes and every enquiry was sent to Pipedrive as subscribed. The stored tick is now read instead, for Consent and Checkbox fields alike. People already sent are not changed by this update; check their marketing status in Pipedrive.
  • A field deleted in Pipedrive no longer costs the enquiry its deal. Pipedrive rejects the whole record when it is sent a field it no longer has (“Unknown key”), so the person arrived but the deal and note did not. The record is now sent again without those fields, and the entry note names them so the mapping can be fixed. The answers are still in the note and on the entry.

1.0.3 22 September 2026

  • After pressing “Send to Pipedrive” on an entry, you now come back to that entry. 1.0.2 sent correctly but then landed on a blank admin page, because the return address had lost everything after the question mark.

1.0.2 22 September 2026

  • The “Send to Pipedrive” button on an entry now works. It sat inside Gravity Forms’ own entry form, browsers do not allow a form inside a form, so pressing it quietly re-saved the entry and sent nothing. That button is the only way to send again after a failure, so this matters more than it looks.
  • An entry that has already been sent shows one clearly labelled control, “Send again and create another record”, in place of a checkbox. Pressing send on an already-sent entry without that confirmation now leaves a note saying why nothing was sent.

1.0.1 22 September 2026

  • A company domain the connector cannot read is now refused with an explanation, instead of being saved as an empty one. It could sit installed and active but unconfigured, with a settings page that looked completely filled in and a feed screen that sent you back to it. Anything already stored and unreadable is now named on the settings page, and the field says outright that it wants your Pipedrive address, not your website address.
  • A ticked Gravity Forms Consent field no longer puts an image tag into the Pipedrive note.
  • The settings page reports how many fields were read from your account and how many are offered for mapping, so a field missing from a feed can be told apart from one your account never sent.
  • An account that cannot be reached no longer risks a fatal error when a feed page asks for a field definition.

1.0.0 15 September 2026

  • First release: a settings screen for the account, and a feed per form for people, organisations, deals, notes and activities. Pipelines, stages, users, activity types and custom fields are read from your account. People are matched on email address, with a choice of using, updating or always creating. Conditions decide which submissions are sent, and each entry records what was created or what failed, with a button to send it again.

1.1 Planned

  • Leads Inbox as an alternative to a Deal, and a history of every send against an entry rather than the last one.

Buying a licence

Licences are sold per site, per year, at the price on this page. We set up and configure every one ourselves, so buying one starts with a message. If we already look after your site, ask your usual contact; otherwise write to [email protected].

It is billed as its own line at the price on this page — an annual licence for one site, listed separately and never folded into your plan fee. It renews once a year until you say otherwise.

On your invoice
How an AX Plugins licence appears on a WP Care invoice
Description Amount
AX Plugins — Pipedrive CRM Connector Annual licence, 1 site, includes updates and support €55.00